Wednesday, May 15, 2013

I thought playing Golf was for the bourgeois?

From the BBC news:


Cuba golf project gets green light

Varadero golf club in Cuba shortly after it opened on 20 November 2000 Varadero is currently the only 18-hole course in Cuba, but it will now be joined by others after the government approved a new multi-million dollar golf project


Five decades after Fidel Castro ordered Cuba's golf courses to be closed down because he considered them "elitist", the island's communist government has approved the construction of a luxury golf resort, complete with an 18-hole course.

The $350m (£227m) Carbonera Club proposed by British firm Esencia is the first of a dozen similar initiatives that have long been under consideration.

The move is a sign of the changing times here, as the government seeks new revenue sources to fund its socialist revolution.

"It will be a major complement to the tourist offering of [the resort town of] Varadero and the start of a whole new policy to increase the presence of golf in Cuba," Tourism Minister Manuel Marrero told the BBC during a visit to Varadero.
Long wait


CEO of Esencia Andrew McDonald
Golfers are renowned for travelling to new places, it's a multi-billion dollar industry”
End Quote Andrew McDonald CEO Esencia

He confirmed that a formal deal had been reached for a joint venture between Esencia and the Cuban government to develop the Carbonera resort, a short distance along the coast.

"We've been working on this for seven years, step by step, so we're very excited it's finally going to happen," Esencia's CEO Andrew McDonald said on a tour of the 170-hectare (420-acre) site.

Mr McDonald said he expected building work to begin next year on a design which would transform the area.

As well as the golf course, the plans include the construction of an exclusive, gated community of some 650 apartments and villas.

There will also be a hotel and a country club, complete with tennis courts, spa and a yacht club.

And Carbonera is not the only project in the pipeline. A second golf project, with Chinese investment, is expected to be approved by the end of this year.

Other resorts will then be rolled out gradually across the island with Spanish, Vietnamese and Russian funding.
Property boom
And it is not just golf that is the novelty here.

Foreigners will be able to buy property on the developments, the first time that has been allowed anywhere in Cuba apart from a short-lived experiment in the 1990s.

A photograph at the Varadero golf club shows Fidel Castro and Che Guevara playing golf Che Guevara and Fidel Castro tried their hand at golf once, but later dismissed it as "bourgeois"

"People retiring in Canada and Europe often look for a second home," says Gabriel Alvarez, the Cuban official charged with developing the new sector.

"Cuba has all the conditions to be an option for them: safety, nature, culture. So why not come here?", he asks.

The luxury developments will remain, for now, the only place foreigners can buy in Cuba. Early figures suggest high demand for a market that has been off-limits for decades.

Theplan is to turn the island into a golfing destination to rival nearby alternatives.

"Golfers are renowned for travelling to new places; it's a multi-billion dollar industry," says Mr McDonald.

"I think Cuba will fit very well into that jigsaw, and be very popular," he adds.

But for that to become reality, the island needs more courses. Currently, there is just one 18-hole course in Cuba, at the Varadero Golf Club.

The club opened as tourism to Cuba took off in the 1990s, and some 200 rounds are played there each day.

"There's definitely scope for more golf here," said Canadian Daryl Giles during a recent tournament there.

"You go to Florida and there's lots of choice. Here there's just the one," he said.

With more courses, "you could have a helluva good time here," he added.
Slow progress
But it has taken Cuba a long time to come round to the idea.

"I think golf could have a good future here. We love baseball, and the swing is similar”
End Quote Enrique Nunez Cuban golf enthusiast

In pre-Communist times, there were at least seven golf courses on the island, frequented mainly by wealthy residents and US visitors. locals recall.

Even Fidel Castro famously played a round in Havana once, taking on Che Guevara dressed in military fatigues.

But he was clearly not a convert, ordering Cuba's courses be put to less "bourgeois" use.

Today, one of them lies abandoned just outside Havana; another became a special forces training ground and a third forms the rolling lawns of a city arts school.

But pragmatism has finally overcoming lingering resistance to reversing that move.

Attempts to drill for oil and bring economic independence to Cuba have come up dry and the death of the island's key financial backer, Venezuelan leader Hugo Chavez, has made the future more uncertain.
Democratic game
So once unthinkable things are happening here. Tourism is now the second biggest source of income on an island once closed to the outside world.

A sign at the Varadero golf club reads "The proceeds made here go to the people" Cuban officials are keen to sell golf as a "democratic sport" benefitting all Cubans

Last year, 2.8 million people visited Cuba, mostly opting for all-inclusive hotel deals along palm-lined golden beaches.

But figures suggest golf tourists spend four times more than pure sun-seekers, and Cuba wants to tap into that potential.

The Carbonera Club deal also suggests other foreign investment could pick up pace now .

"I think there's more openness to bringing people like us in. As long as Cubans are in charge of the speed of the process, then anything is possible," he sys.

As for golf, Cuba is keen to re-style the game as a democratic sport, pointing out that the sport has been included in the next Olympic Games.

"Of course it's not for all Cubans at this moment," admits Enrique Nunez, owner of a successful Havana restaurant and recent golf convert.

A round costs five times the average monthly state wage here.

But there is already talk of creating a golf federation for locals, taking advantage of the new tourist facilities.

"I think golf could have a good future here. We love baseball, and the swing is similar," Mr Nunez suggests.

Even though the sport was banned for so long, "we could be naturals," he says.The evolution of the Cuban cigar

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